RECON B2B — Hunters & Anglers
Your customer carried 80 lbs of elk meat 8 miles down a Colorado canyon. Recovery is the gear they don’t have yet.
Bowhunters, big-game hunters, waterfowlers, fly anglers, kayak fishermen, ice fishermen — one of the most underserved high-spend customer bases in outdoor retail. They drop $3K on a rifle, $2K on optics, $5K on a duck boat, $4K on a kayak rig. They hike 12 miles with weight, glass for hours, sit in blinds for days, paddle for miles. And recover with ibuprofen and a hotel ice bath. That gap is yours to own.
Quick Answer
RECON Wellness supplies hunting and fishing retailers with three retail programs: Drop-Ship Affiliate at 20% margin, Stocking Reseller at 30% off MSRP ($5,000 minimum opening order), and Volume Reseller at negotiated terms ($25,000 annual commitment, regional exclusivity consideration). Recovery products fit the chronic-load profile of elk hunters, waterfowlers, kayak anglers, and fly fishermen — a category traditional outdoor retail has not yet monetized.
Hunting and Fishing Retailers Sell the Pursuit. Nobody Sells the Recovery.
Your floor sells the hunt. Nobody sells the comeback.
Your customer drops $3K on a rifle and another $1500 on glass. Drops $4K on a kayak rig. Hikes the mountain, sits in the blind, paddles the river, packs the meat. Comes home wrecked. They know recovery matters — they’ve been hurt enough to know. They just can’t find professional-grade tools at the store they trust most. That’s not a niche problem. That’s a category your competitors haven’t figured out yet.
The Untouched Category
Hunting and fishing retail floors are built around the chase: rifles, optics, bows, rods, reels, boats, kayaks, packs, boots, blinds, decoys. Recovery is missing entirely — or reduced to compression socks at the fishing counter. Your customer is solving their real recovery problem at a physical therapist, a chiropractor, or buying compression boots online. None of those build loyalty to your store.
The Body of the Outdoorsman
An elk hunter at 11,000 feet carrying 80 lbs of meat. A waterfowler hauling a sled-load of decoys across a mile of frozen marsh. A kayak angler paddling 8 hours and casting 1,500 times. A fly fisherman wading rivers for a full week of vacation. These are physically demanding sports that produce the same injury profiles as elite training — lower back compression, shoulder rotator issues, casting elbow, knee strain, chronic joint stiffness from cold-weather sits.
The Margin Opportunity
Hardgoods margins on rifles, bows, and boats are under pressure. Apparel commoditizes faster every year. Recovery technology carries strong per-unit margins, premium perceived value, and a customer who isn’t price-shopping against the big-box store down the highway. RECON’s Drop-Ship model lets you add the category with zero inventory risk.
Recovery Technology Built for Hunters, Anglers, and Backcountry Athletes
Three pillars. Built for the body that earns its quarry the hard way.
Hunters and anglers don’t have a toughness problem. They have a recovery infrastructure problem. Pack-out days that wreck the lower back. Casting hours that destroy the elbow. Cold-weather sits that compound joint stiffness. The RECON three-pillar system is the professional-grade answer your customer has been looking for and couldn’t find at your store.
Compression for Pack-Outs and Long-Day Recovery
Sequential pneumatic compression that pulls inflammation out of the legs after a hard day in the field. Pro Compression Boots handle the legs after a hike. Elite Compression System adds arms after a long day of paddling or casting. The tool that lets your customer hunt Saturday after hunting Friday — or fish a five-day backcountry float without breaking down by day three.
PEMF for Sleep, CNS Recovery, and Cold-Weather Joint Support
Multi-frequency pulsed electromagnetic field therapy for nervous system regulation, sleep quality, and cellular recovery. A 5am wake-up after a 14-hour glassing day. A week in a wall tent during rifle season. The PEMF mat helps the body get the deep sleep that recovery actually depends on — the layer most outdoorsmen white-knuckle through with caffeine and grit.
Red and NIR Photobiomodulation at Tissue Depth
Red and near-infrared light therapy that supports mitochondrial energy production, accelerates tissue repair, and promotes joint and connective tissue health. The 1060nm wavelength reaches the knees, lower back, shoulders, and elbows — the structures that take chronic load across a hunting and fishing career. Professional-grade hardware available to the outdoorsman who demands what the pros use.
Your Hunting and Fishing Customer Is Already the RECON Customer
The customer who spent $3K on a rifle and $1500 on glass doesn’t need convincing. They need the right product.
RECON is built around six performance tribes. Three of them are walking your floor every weekend before opening day. The brand language, the science position, the product design — all of it speaks to the serious outdoorsman who pushes hard in the field and expects their gear to match.
30–50 — Backcountry Hunters, Kayak Anglers, Serious Outdoorsmen
Your core outdoorsman customer. Bowhunts elk in Colorado, hikes for sheep in Idaho, kayak-fishes for redfish in Louisiana, chases marlin out of Cabo. High output, high investment, deep brand loyalty. They research every gear purchase, trust their store’s recommendations, and have been waiting for professional-grade recovery tools they can actually buy without a clinic referral.
45–65 — Year-Round Hunters and Anglers Who Refuse to Slow Down
The 52-year-old who hunts whitetails every weekend from September through January, then ice-fishes through February, then turkey hunts through April, then fly-fishes all summer. They have the budget, the commitment, and an urgent need: stay in the field. Recovery isn’t a luxury — it’s the infrastructure that makes a year-round outdoor life sustainable.
55–75+ — Lifelong Outdoorsmen Who Refuse to Hang It Up
The 68-year-old who’s drawn the same elk tag for 40 years and isn’t giving it up. The 70-year-old fly fisherman who walks 6 miles of river a week. Recovery technology is the product category that extends their hunting and fishing years, reduces injury risk, and keeps them spending on guided hunts, new gear, and that next dream trip.
“The outdoorsman who spent $5K on a duck boat will spend $1K on recovery gear without blinking — if the store they trust brings it in first.”
Three Ways to Carry RECON in Your Hunting or Fishing Store
Start with zero inventory. Scale to category ownership.
RECON’s retail partner program matches where your store is. Entry-level requires nothing but an audience and a commitment to the category. The top tier is built for the hunting or fishing retailer who wants to be the recovery destination in their region — with the exclusivity, margin, and support infrastructure to back it up.
Drop-Ship Affiliate — 20% Margin, Zero Inventory
Zero inventory. Zero floor space required. Your customers order through your co-branded RECON page, you earn on every attributed sale. Net-30 payment terms. RECON ships direct, handles returns, provides all customer support. The lowest-commitment entry point for stores that want to test the category before committing to shelf space.
- No stocking requirement — sell from your website or in-store QR
- RECON fulfills all orders direct to your customer
- 20% margin on attributed sales (scales to 25% with an in-store demo zone)
- Co-branded affiliate link and landing page
- Net-30 payment terms
Stocking Reseller — 30% Off MSRP Wholesale
You stock RECON SKUs at wholesale pricing and merchandise the product on your floor, in your gear department, or at the gun counter. No MAP — you set your own retail pricing. Built for stores ready to put recovery in front of customers picking up a rifle, a bow, a reel, or a guided trip.
- 30% off MSRP flat across all product lines
- No MAP requirement — you set your retail pricing
- Minimum opening order: $5,000 wholesale
- Opening order terms: 50% deposit, 50% Net-30 from ship
- Reorders: Net-30 from ship date
- 30-minute staff product training (in-person Denver-area or virtual)
- Point-of-sale display and leave-behind materials
Volume Reseller — By Negotiation, $25K+ Annual Commitment
For stores committing $25K+ annual reseller volume. Volume discount, extended payment terms (Net-45), and regional exclusivity consideration. Co-marketing support across digital and in-store channels. For the hunting and fishing retailer who wants to lead the recovery category in their region — not just carry product, but own the story.
- Volume discount above standard 30% wholesale (negotiated by commitment)
- Net-45 payment terms available
- Regional exclusivity consideration within your category
- Co-branded digital campaigns and social content
- MSRP discipline — RECON enforces consistent pricing across authorized retail channels
- Dedicated partner account manager
What the Recovery Category Returns for Hunting and Fishing Retailers
Higher transaction value. Better margins. A customer who comes back to the counter.
The average RECON transaction sits in the $800–$3.2K range — well into the rifle/bow/optics transaction band hunting and fishing stores already process daily. Recovery buyers are not price-shopping — they’re trust-shopping. They’re buying from the store that educated them first. RECON maintains MSRP discipline across authorized retail channels, so the customer who walks into your store sees the same number their hunting buddy saw across town. Your margin is protected. Your customer relationship is yours.
“Recovery customers don’t just buy once. They upgrade, they add pillars, and they send their hunting and fishing buddies to the store that sold them their first unit.”
Floor Model Program. Staff Training. First Sale in 30 Days.
We make the onboarding as efficient as the product.
RECON’s retail onboarding is built to get qualified partners from conversation to first sale in under 30 days. The Drop-Ship model can go live in under a week. The floor model program is structured to minimize your upfront commitment while maximizing floor-staff confidence at the counter.
In-Store Setup and Live Training
- In-person staff product briefing at your store
- Floor model setup and display consultation
- Live demo for your staff — they use it before they sell it
- Leave-behind selling guide and point-of-sale materials
- Onboarding complete in one visit
Remote Onboarding and Drop-Ship Launch
- Virtual staff training session (30 minutes)
- Digital selling guide and product knowledge package
- Drop-Ship affiliate link live within 5 business days
- RECON handles all fulfillment, returns, and customer support
- No floor space or inventory required to start
RECON Serves Every Performance Environment
Recovery infrastructure belongs in every facility where athletes train, compete, and push limits. Explore the full RECON partner ecosystem.