RECON B2B — Powersports Dealers
Your customer just dropped $15K on a machine that’s beating them into the ground.
Motocross riders, side-by-side weekenders, snowmobile families, dirt bike racers, ATV operators — these are some of the highest-impact, highest-output, highest-spend athletes in your retail mix. They buy the machine. They buy the gear. They buy the trailer. The one category nobody’s sold them yet: the recovery infrastructure their body actually needs. That gap is yours to own.
Quick Answer
RECON Wellness supplies powersports dealers (motocross, ATV, side-by-side, snowmobile) with three retail programs: Drop-Ship Affiliate at 20% margin, Stocking Reseller at 30% off MSRP ($5,000 minimum), and Volume Reseller at negotiated terms ($25,000 annual commitment with regional exclusivity consideration). High-impact riders are an underserved recovery category with $800–$3,200 transaction values comparable to parts and gear.
Powersports Dealers Sell the Machines. Nobody Sells the Recovery.
Your floor sells the ride. Nobody sells the comeback.
Your customer drops $15K on a motocross bike or $35K on a side-by-side. Then loads $3K in gear, hits the track or the trail, and absorbs a full day of impact, vibration, and full-body fatigue. Comes home, takes ibuprofen, and tries to do it again next weekend. They know recovery matters. They just can’t find professional-grade tools at the dealership they trust most. That’s not a niche problem. That’s a category your competitors haven’t figured out yet.
The Category Gap
Powersports floors are built around the ride: bikes, ATVs, side-by-sides, snowmobiles, parts, accessories, gear, oil, tires. Recovery is missing entirely — or reduced to massage guns at the parts counter. Your customer is solving their real recovery problem at a physical therapist, a chiropractor, or buying compression boots online. None of those build loyalty to your dealership.
The Impact Load
Motocross is one of the most physically demanding sports on the planet. Arm pump after a 20-minute moto. Lower back compression from a day of trails. Full-body fatigue from a weekend at the track. The injuries that pull your customer off the bike — and out of your store — are recovery problems before they become medical ones.
The Margin Opportunity
Unit margin on machines is under pressure. Parts and accessory margin is the stable layer of your P&L. Recovery technology carries strong per-unit margins, premium perceived value, and a customer who isn’t price-shopping against the dealership down the highway. RECON’s Drop-Ship model lets you add the category with zero inventory risk.
Recovery Technology Built for High-Impact Powersports Athletes
Three pillars. Built for the body that takes the hits.
Powersports athletes don’t have a motivation problem. They have a recovery infrastructure problem. Race weekends back-to-back. A full day on the snowmobile trail. A long ride in the side-by-side that leaves the lower back compressed for three days. The RECON three-pillar system is the professional-grade answer your customer has been looking for and couldn’t find at your dealership.
Compression and Lymphatic Recovery
Sequential pneumatic compression that moves inflammation, supports circulation, and pulls metabolic load out of legs and arms after high-impact riding. The Pro Compression Boots handle the legs; the Elite Compression System adds arms and hip recovery. The tool that lets your motocross customer race Sunday after racing Saturday — or your snowmobile family put in a third day of trails without feeling broken.
PEMF for CNS Regulation and Sleep
Pulsed electromagnetic field therapy for nervous system regulation, sleep quality, and cellular recovery. A full day of motocross or side-by-side keeps the body in a sympathetic state for hours after the ride ends. RECON Renew delivers the down-shift the rest of recovery depends on — sleep, decision-making, and shift-to-shift performance all improve when CNS is regulated.
Red and NIR Photobiomodulation
Red and near-infrared light therapy that supports mitochondrial energy production, accelerates tissue repair, and promotes joint and connective tissue health. The 1060nm wavelength reaches deep tissue and joint structures — lower back, knees, shoulders, the structures that take chronic impact load across a riding career. Professional-grade hardware available to the rider who demands what the pros use.
Your Powersports Customer Is Already the RECON Customer
The customer who buys a $30K side-by-side doesn’t need convincing. They need the right product.
RECON is built around six performance tribes. Three of them are walking your sales floor every Saturday. The brand language, the science position, the product design — all of it speaks to the powersports rider who pushes hard and expects their gear to match.
25–50 — Racers, Riders, Powersports Professionals
Your core powersports customer. Motocross racer, weekend trail rider, snowmobile family man, side-by-side enthusiast. High output, high impact, high spend. They research every purchase, trust their dealership, and have been waiting for professional-grade recovery tools they can actually buy without a clinic referral. They’ll buy from the dealer that brings the category in first.
35–55 — High-Spend Riders Who Refuse to Slow Down
The 45-year-old who races Hare Scrambles every weekend, the 50-year-old SxS racer, the rider who manages a company Monday-Friday and rides his guts out every weekend. They have the budget, the commitment, and an urgent need: stay in the game. Recovery isn’t a luxury — it’s the infrastructure that makes the riding lifestyle sustainable.
50–70+ — Riders Who Refuse to Hang It Up
The 62-year-old who’s been on a bike for 40 years and isn’t hanging it up. The 65-year-old who runs the snowmobile every weekend with his grandsons. Recovery technology is the product category that extends their riding years, reduces injury risk, and keeps them buying machines and gear from your dealership year after year.
“The rider who spent $15K on a motocross bike will spend $1K on recovery gear without blinking — if the dealership they trust brings it in first.”
Three Ways to Carry RECON in Your Powersports Dealership
Start with zero inventory. Scale to category ownership.
RECON’s retail partner program is structured to match where your store is. Entry-level requires nothing but an audience and a commitment to the category. The top tier is built for the powersports retailer who wants to be the recovery destination in their region — with the exclusivity, margin, and support infrastructure to back it up.
Drop-Ship Affiliate — 20% Margin, Zero Inventory
Zero inventory. Zero floor space required. Your customers order through your co-branded RECON page, you earn on every attributed sale. Net-30 payment terms. RECON ships direct, handles returns, provides all customer support. The lowest-commitment entry point for dealerships that want to test the category before committing to shelf space.
- No stocking requirement — sell from your website or in-store QR
- RECON fulfills all orders direct to your customer
- 20% margin on attributed sales (scales to 25% if you also operate an in-dealership recovery zone)
- Co-branded affiliate link and landing page
- Net-30 payment terms
Stocking Reseller — 30% Off MSRP Wholesale
You stock RECON SKUs at wholesale pricing and merchandise the product on your floor, in your gear department, or in your service area. No MAP — you set your own retail pricing. Built for dealerships ready to put recovery in front of customers picking up parts, gear, or a finished service.
- 30% off MSRP flat across all product lines
- No MAP requirement — you set your retail pricing
- Minimum opening order: $5,000 wholesale
- Opening order terms: 50% deposit, 50% Net-30 from ship
- Reorders: Net-30 from ship date
- 30-minute staff product training (in-person Denver-area or virtual)
- Point-of-sale display and leave-behind materials
Volume Reseller — By Negotiation, $25K+ Annual Commitment
For dealerships committing $25K+ annual reseller volume. Volume discount, extended payment terms (Net-45), and regional exclusivity consideration. Co-marketing support across digital and in-store channels. For the powersports retailer who wants to lead the recovery category in their region — not just carry product, but own the story.
- Volume discount above standard 30% wholesale (negotiated by commitment)
- Net-45 payment terms available
- Regional exclusivity consideration within your category
- Co-branded digital campaigns and social content
- MSRP discipline — RECON enforces consistent pricing across authorized retail channels
- Dedicated partner account manager
What the Recovery Category Returns for Powersports Dealers
Higher transaction value. Better margins. A customer who comes back to the gear counter.
The average RECON transaction sits in the $800–$3.2K range — well into the parts-and-accessories transaction band powersports dealerships already process daily. Recovery buyers are not price-shopping — they’re trust-shopping. They’re buying from the dealership that educated them first. RECON maintains MSRP discipline across authorized retail channels, so the customer who walks into your dealership sees the same number their riding buddy saw across town. Your margin is protected. Your customer relationship is yours.
“Recovery customers don’t just buy once. They upgrade, they add pillars, and they send their riding buddies to the dealership that sold them their first unit.”
Floor Model Program. Staff Training. First Sale in 30 Days.
We make the onboarding as efficient as the product.
RECON’s retail onboarding is built to get qualified partners from conversation to first sale in under 30 days. The Drop-Ship model can go live in under a week. The floor model program is structured to minimize your upfront commitment while maximizing floor-staff confidence at the gear counter or parts desk.
In-Store Setup and Live Training
- In-person staff product briefing at your dealership
- Floor model setup and display consultation
- Live demo for your staff — they use it before they sell it
- Leave-behind selling guide and point-of-sale materials
- Onboarding complete in one visit
Remote Onboarding and Drop-Ship Launch
- Virtual staff training session (30 minutes)
- Digital selling guide and product knowledge package
- Drop-Ship affiliate link live within 5 business days
- RECON handles all fulfillment, returns, and customer support
- No floor space or inventory required to start
RECON Serves Every Performance Environment
Recovery infrastructure belongs in every facility where athletes train, compete, and push limits. Explore the full RECON partner ecosystem.