RECON B2B — Outdoor, Bike & Ski Retail
Your outdoor customers are buying recovery gear somewhere. It’s not your store.
Skiers, mountain bikers, trail runners, and climbers are among the highest-spend, most performance-driven retail customers alive. They research obsessively, spend without hesitation on gear that works, and their recovery category is sitting empty on your floor. That gap is yours to own.
Quick Answer
RECON Wellness supplies outdoor, bike, and ski retailers with three retail programs: Drop-Ship Affiliate at 20% margin (no inventory), Stocking Reseller at 30% off MSRP ($5,000 minimum opening order), and Volume Reseller at negotiated terms ($25,000 annual commitment, Net-45 reorder terms, regional exclusivity consideration). All tiers maintain MSRP discipline across authorized channels.
Outdoor Retailers Sell Peak Performance. The Recovery Category Is Empty.
Your floor sells the adventure. Nobody sells the comeback.
Your customer drops $4K-plus on a bike. A couple thousand on skis, boots, and outerwear. A thousand more on accessories for the backcountry. Then goes home and rolls a lacrosse ball on their calf. They know recovery matters. They just can’t find professional-grade tools at the store they trust most. That’s not a niche problem. That’s a category your competitors haven’t figured out yet.
The Category Gap
Outdoor retail floors are built around performance: boots, bikes, packs, tech layers, nutrition. Recovery is missing entirely — or reduced to foam rollers and kinesiology tape. Your customer is solving their real recovery problem at a physical therapist, a chiropractor, or some random online retailer. None of those are building loyalty to your brand.
The Loyalty Miss
The athlete who trusts you for a $4K-plus bike build will trust you for recovery if you lead the conversation. Right now you’re ending the relationship at the point of sale. Recovery is the product category that brings them back in the off-season, keeps them in the sport longer, and generates repeat revenue outside of gear replacement cycles.
The Margin Opportunity
Hardgoods margins are under pressure. Apparel is commoditizing. Recovery technology carries stronger per-unit margins, higher perceived value, and a customer who isn’t price-comparing against the big-box retailer down the street. RECON’s Drop-Ship model means you can add the category with zero inventory risk.
Recovery Technology Built for Mountain Athletes and Outdoor Sport
Three pillars. Built for athletes who go harder than their body recovers.
Outdoor athletes don’t have a motivation problem. They have a recovery infrastructure problem. They’re skiing 50 days a season, riding 100 miles a week, running technical terrain on back-to-back days — and recovering with ice and ibuprofen. The RECON three-pillar system is the professional-grade answer your customer has been looking for and couldn’t find at your store.
Compression and Lymphatic Recovery
Sequential pneumatic compression that moves metabolic waste, reduces inflammation, and restores circulation after high-output days. The tool that lets your customer ski day 40 like they skied day one — and keeps them buying lift tickets instead of sitting in the lodge.
PEMF for CNS Regulation and Deep Recovery
Pulsed electromagnetic field therapy for nervous system regulation, joint recovery, and cellular environment optimization. At altitude, in cold, under training load — the body needs more than rest to fully reset. RECON Renew delivers the stimulus that accelerates that process at the cellular level.
Red and NIR Photobiomodulation
Red and near-infrared light therapy that promotes mitochondrial energy production, accelerates tissue repair, and supports joint health. The most talked-about recovery technology in pro sport — available in professional-grade form for the athlete who demands what the pros use.
Your Outdoor Customer Is Already the RECON Customer
The athlete who spends $4K-plus on a bike doesn’t need convincing. They need the right product.
RECON is built around six performance tribes. Three of them walk into your store every day. The brand language, the science position, the product design — all of it is built for the outdoor athlete who trains like a professional and expects their gear to match.
25–50 — Mountain Athletes, Endurance Competitors, Outdoor Professionals
Your core outdoor customer. High-output, high-frequency, deep brand loyalty. They research every gear purchase, trust recommendations from stores they respect, and have been waiting for professional-grade recovery tools they can actually buy without a clinic referral.
35–55 — High-Spend Outdoor Enthusiasts Who Don’t Have Time to Break Down
The 45-year-old ski patroller, the 50-year-old IRONMAN, the weekend alpinist who manages a company Monday through Friday. They have the budget, the commitment, and an urgent need: stay in the game. Recovery isn’t a luxury for them — it’s the infrastructure that makes the lifestyle possible.
50–70+ — Performance Without an Expiration Date
The 62-year-old who skis 60 days a season and isn’t slowing down. Recovery technology is the product category that extends their season, reduces their injury risk, and keeps them in the store year after year. They spend. They refer. They don’t chase discounts.
“The outdoor athlete doesn’t need to be sold on recovery. They need a store they trust to give them the right tools. That’s the retail window RECON opens.”
Three Ways to Carry RECON in Your Outdoor Retail Store
Start with zero inventory. Scale to category ownership.
RECON’s retail partner program is structured to match where your store is. Entry-level requires nothing but an audience and a commitment to the category. The top tier is built for the retailer who wants to be the recovery destination in their market — with the exclusivity, margin, and support infrastructure to back it up.
Drop-Ship Affiliate — 20% Margin, Zero Inventory
Zero inventory. Zero floor space required. Your customers order through your co-branded RECON page, you earn on every attributed sale. Net-30 payment terms. RECON ships direct, handles returns, provides all customer support. The lowest-commitment entry point for retailers who want to test the category before committing to shelf space.
- No stocking requirement — sell from your website or in-store QR
- RECON fulfills all orders direct to your customer
- 20% margin on attributed sales (scales to 25% if you also operate a RECON in-facility recovery zone)
- Co-branded affiliate link and landing page
- Net-30 payment terms
Stocking Reseller — 30% Off MSRP Wholesale
You stock RECON SKUs at wholesale pricing and merchandise the product on your floor or website. No MAP — you set your own retail pricing. Built for stores ready to put recovery on the floor and own the category conversation with their customers.
- 30% off MSRP flat across all product lines
- No MAP requirement — you set your retail pricing
- Minimum opening order: $5,000 wholesale
- Opening order terms: 50% deposit, 50% Net-30 from ship
- Reorders: Net-30 from ship date
- 30-minute staff product training (in-person Denver-area or virtual)
- Point-of-sale display and leave-behind materials
Volume Reseller — By Negotiation, $25K+ Annual Commitment
For retailers committing $25K+ annual reseller volume. Volume discount, extended payment terms (Net-45), and regional exclusivity consideration. Co-marketing support across digital and in-store channels. For the retailer who wants to lead the recovery category in their market — not just carry product, but own the story.
- Volume discount above standard 30% wholesale (negotiated by commitment)
- Net-45 payment terms available
- Regional exclusivity consideration within your category
- Co-branded digital campaigns and social content
- MSRP discipline — RECON enforces consistent pricing across authorized retail channels
- Dedicated partner account manager
What the Recovery Category Returns for Outdoor Retailers
Higher transaction value. Better margins. A customer who comes back.
The average RECON transaction is 4–8x the average outdoor accessory sale. Recovery buyers are not price-shopping — they’re trust-shopping. They’re buying from the store that educated them first. RECON maintains MSRP discipline across authorized retail channels, so the customer who walks into your store sees the same number their friend saw across town. Your margin is protected. Your customer relationship is yours.
“Recovery customers don’t just buy once. They upgrade, they add pillars, and they send their training partners to the store that sold them their first unit.”
Floor Model Program. Staff Training. First Sale in 30 Days.
We make the onboarding as efficient as the product.
RECON’s retail onboarding is built to get qualified partners from conversation to first sale in under 30 days. The Drop-Ship model can go live in under a week. The floor model program is structured to minimize your upfront commitment while maximizing floor-staff confidence at point of sale.
In-Store Setup and Live Training
- In-person staff product briefing at your location
- Floor model setup and display consultation
- Live demo for your staff — they use it before they sell it
- Leave-behind selling guide and point-of-sale materials
- Onboarding complete in one visit
Remote Onboarding and Drop-Ship Launch
- Virtual staff training session (30 minutes)
- Digital selling guide and product knowledge package
- Drop-Ship affiliate link live within 5 business days
- RECON handles all fulfillment, returns, and customer support
- No floor space or inventory required to start
RECON Serves Every Performance Environment
Recovery infrastructure belongs in every facility where athletes train, compete, and push limits. Explore the full RECON partner ecosystem.